The Watney's Party Seven was an icon of my adolescence. In the long, hot summer of 1976 just about every weekend meant an 18th birthday party .. parties meant beer .. and the Party Seven was everywhere.
For those to whom this is an alien concept, let me explain. The Party Seven was a metal can containing seven pints of fizzy beer. I'm guessing that the original idea was to fit a gallon of booze into a single can, but maybe it kept imploding, or it was the wrong dimensions for the shelves, or something, so they just went with seven. This was, after all, the era of the Austin Allegro and the square steering wheel.
It was impossible to open. The beer was vile. It marked the nadir of brewing technology, and the beginning of a backlash. I believe there are analogies with journalism today.
25 February 2016
14 February 2016
Independence Day - Radio's Wakeup Call?
This week has seen the announcement that The Independent is to cease print publication in the UK, and will become just one of a gazillion news sources on the infinet.
It's the first high-profile national title to fold in recent years. Time will tell if the brand built up enough of a reputation for its writing to survive on the web of world wide whim, but the decision has prompted a new round of "death of print", and by extension "death of analogue media" articles from commentators.
I believe this has important lessons for broadcast radio. Here's why.
It's the first high-profile national title to fold in recent years. Time will tell if the brand built up enough of a reputation for its writing to survive on the web of world wide whim, but the decision has prompted a new round of "death of print", and by extension "death of analogue media" articles from commentators.
I believe this has important lessons for broadcast radio. Here's why.
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